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I’m probably going to get in a lot of trouble with many in my profession for writing this, but I don’t care. I’ve encountered far too many business professionals who believe search engine optimization (SEO) doesn’t work . The reality is that a bunch of promises were made without a…

The most fundamental concept in online marketing is the buying funnel. This tool delineates the stages a consumer goes through while making a purchase. This invaluable guide contributes to the design of the entire campaign process, such as: • Choosing and categorizing keywords • Developing advertising campaigns and ad groups…

Anyone who has been a professional marketer for longer than a week has heard the following sentence, “I want it fast and it needs to be good, but I don’t have much money.” Those professionals with more than a week’s experience will know to walk away from such a request….

Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” That’s exactly how to approach the market. Sharpen your ax first. Too many approach the market with the idea that people will naturally gravitate to their products…

The most common question I hear is “What is online marketing?” My answer often surprises and even upsets some. “It’s not what you think,” I invariably respond. That’s because it’s a difficult question to answer and one that varies depending upon the marketing situation. Most are familiar with the old…

The emphasis on content marketing on the Internet is a positive development all things considered, but let’s not forget to make the writing interesting. Rhetorical devices can get your points across clearly and make posts more eloquent and memorable at the same time. Think of rhetorical devices as the spicing…

The Internet can make or break an organization, and it can all happen at lightning speed. The most important consideration for content developers is the audience’s expectation of immediate gratification. Fail this presumption at your own risk. Managing Expectation The expectation for meaning is immediate on the Internet. Moreover, the…

It kills ROI and there are better ways to make sales. Too many Internet marketers pay almost exclusive attention to bidding when conducting a pay-per-click campaign. Bidding is a core element of course, but it can’t be your only strategy. Every bid upwards reduces your return on investment (ROI). It’s…

Your competitors are one of your most valuable assets for developing a successful online marketing strategy. In fact, it’s hard to imagine creating a strategy without their help in the form of competitive intelligence. Competitor Analysis Basics Viewing competitor websites is mandatory to determine how they’re presenting their offerings to…