The most accurate advertising platform constantly redefines itself. But it’s no longer an option that can be ignored. It’s the primary way to reach customers.
What is online marketing? It’s a fair question to ask, but don’t expect to get the same answer twice.
Online marketing is the management of a variety of online channels to propagate consistent messaging about a brand and its offerings. What that sentence means and entails is different for every type of business and individual business model.
Most large businesses will want to use a variety of channels including pay-per-click advertising, social media and blogging. Mid-size businesses may use those same categories but have a presence on fewer outlets. Small businesses may rely solely on social media, directories and review sites. There is virtually no business that can afford to be off of the Internet, because that’s where the majority of the customers go for information about products and services. Even if a company only has a listing on Google maps, that can be crucial for their success.
The customer is in charge when it comes to online marketing. How and where to reach them at what times are all determined by them. But in exchange for this control, they also provide a lot of information about them and how to sell them. In fact, online marketing is the most precise marketing method ever devised in the history of humankind.
But there are two things that can never be forgotten when undertaking online marketing:
- The customer is a human being using a computer. Never confuse the two.
- Human beings are emotional and use emotions in their purchasing decisions.
Our purpose is to make money for our clients at the highest possible ROI. We achieve that by understanding the person behind the computer and combining the science of psychology and the art of marketing to influence the sale.
All of that is dependent upon interpreting the volumes of data properly to gain insight to the intent of the prospect. When that intent aligns with our client’s products or services, we drive that message home with consistent messaging and persuasion techniques.
We’re a rare hybrid of old-school marketing principles and modern technology. It works beautifully.
Call us now to find out how we achieve the numbers some didn’t imagine possible before. It’s the best marketing decision you’ll make all year.