Did you know your competitors can be your biggest asset for increasing sales? Competitor analysis tells us where the opportunities are.

competitor analysisWe have tools to learn what your competitors are doing online, and that helps us develop a market position that’s both closer to the needs of the customer and therefore more relevant. Relevancy sells the prospect, and it pleases search engines when their visitors find what they’re looking for.

What’s Working? What’s Not?

Good competitor analysis also saves money. We can tell what approaches worked and which ones didn’t. We use their bad experiences to avoid having them ourselves.

We then dissect the reasons why some of their approaches worked better. The answers help us develop far superior audience messaging. It’s almost like your competitors are giving us a head start in the competition to satisfy the prospect’s needs. We figure out what went right, and do it better. We improve the positioning, message clarity and emotional appeals. That’s only for starters.

Informs All Online Efforts

Accurate competitor analysis informs every level of Internet marketing from pay-per-click campaigns to social media and organic SEO efforts. When combined with our other research tools, it creates a leverage point that gives you a strong market advantage.

Simply put, you’ll win more online ad auctions and persuade higher percentages of the audience you attract to your site. That’s the whole idea of Internet marketing, isn’t it?

If you haven’t made the most of your competition’s experience, please call us right away. It’s one of the most powerful tools you’ll ever have in the marketplace. We know how to use it for the best effect.