SEMPro Insights

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What is digital marketing

What is Online Marketing?

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The most common question I hear is “What is online marketing?” My answer often surprises and even upsets some. “It’s not what you think,” I invariably respond. That’s because it’s a difficult question to answer and one that varies depending upon the marketing situation. Most are familiar with the old…

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Avoid Bidding Wars

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It kills ROI and there are better ways to make sales. Too many Internet marketers pay almost exclusive attention to bidding when conducting a pay-per-click campaign. Bidding is a core element of course, but it can’t be your only strategy. Every bid upwards reduces your return on investment (ROI). It’s…

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Competitive Intelligence

The Value of Competitive Intelligence

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Your competitors are one of your most valuable assets for developing a successful online marketing strategy. In fact, it’s hard to imagine creating a strategy without their help in the form of competitive intelligence. Competitor Analysis Basics Viewing competitor websites is mandatory to determine how they’re presenting their offerings to…

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